The jewelry brand was founded 4 years ago when Estonian designer and model, Anni Jürgenson, started making unique feather ear cuffs, an alternative to earrings for her un-pierced ears. Today, Anni Jürgenson offers a collection boasting a wide variety of feather as well as pearl ear cuffs, that are sold in stores worldwide and have been featured in various international press including Vogue and Harper's Bazaar. 

The brand in based in New York  and Estonia while all the pieces are handmade with  care in Estonia. 


The Girl: Anni Jürgenson, The Cat: Rio, Camera and Directing: Hedvig Maria Maigre, Director's assistant: Tõnis Truumann, Editing: Samuel Pinon, Music: Melanie De Biasio - The Flow